Organizations and marketers are in when Country Email List it comes to inclusivity and diversity, and in particular Marketing the Rainbow: Country Email List Representation Showing other people in your advertisement than a white male-female couple seems logical, after all we are that diverse, tolerant society, remember. But just as there is still an under-representation Country Email List of women and people with a migration background or a disability in (the top of) the business world, so is LGBT. The fact that Rutte IV not only consists of 50% women, but also has a minister with a different skin color and four LGBT people in the ranks gives hope (I don't necessarily look at politics now!).
Representation is very important for role models. Country Email List The 15-year-old lesbian from Twente who is still in the closet and does not know how to Country Email List get out of it has been helped a lot with a Claudia de Breij (or internationally: Ellen Degeneres ) or Hanke Country Email List Bruins Slot. But can they identify with such celebs ? Here marketing can play an important role to show regular lesbian girls or women as well. The NS did that nicely in 2018 with "Taste de Vrijheid". Claudia Country Email List de Breij on twitter: ”I love that NS commercial with those flirting girls. Wish it existed when I was 15. Kudos, NS!.
Visibility This is a direct result of representation, but Country Email List can be shaped in different ways. It started in the 90's with "ridiculing". Although it contains the word 'laugh', there was not much to laugh about in the commercials that Doritos made for the Super Country Email List Bowl or Amstel about a man/woman in a cafe . This involved “ gay tease ” (such as the Doritos commercial with Enrique Iglesias ) or “ gay vague ” (Heineken's ' gay bonding incident' ). It is 'at the Country Email List expense of' and then visibility might as well be omitted. After this came a more respectful display.